As the Internet becomes one of the alternative medium to exercise traditional marketing, different online marketing strategies have been developed and promised. Marketers generate formulas to achieve marketing success and meet their objectives, including ROI. If you are new in the industry, you’ll hear a lot of of Internet Marketing jargons like SEO, Search Engine, Social Media, Content Marketing, and more. Those mentioned are just few of the online marketing strategies enjoyed by online businesses, may it be B2B or not.
Each of this marketing strategy has its main weapon. SEO/Search Engine is believed to have been very dependent on websites with quality links and content. To battle with other competing sites, your visibility in search should be dominant. Quality links should then be built to feed Google. As a matter of fact, most online marketers establish their marketing strategy around Google alone. Many have tried manipulating Google. End result? Endangered relationship with Google, low credibility and short-lived success not only for your website, but also for your business. This leads you to re-investing to other marketing strategy than courting Google alone.
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